Back in 2012 AGDA NSW received some heavy criticism for a lack of purpose, vision and relevance. With a new year came a new president, a fresh council and a new direction.
The objective was to give AGDA NSW a strong, relevant and inspiring voice. A voice that would better engage with a thriving design community.
To signify change we repositioned the organisation locally as ‘AGDA NEW’. Working with the Council, we built the year’s calendar of events around a simple, yet poignant and engaging idea. Placing AGDA NEW at the centre of design debate we began talking to our industry, about our industry. We devised a language based campaign that is sometimes provocative, sometimes playful, sometimes profound.
Best of all the campaign now lives in the hands of anyone who wants to join the conversation.
We launched the calendar of events in the form of Beer O’Clock at the Local Taphouse in Darlinghurst. An event that in the past has had limited numbers, saw the industry turn out in droves, to not only celebrate the launch of a new chapter for AGDA NSW but to help build the campaign themselves.
AGDA NSW president: “As a council, we are all really pleased with this new vision and articulation of AGDA NSW. We are excited to launch what we feel is a really strong year of inspiring events for our members. Thanks to Interbrand for their amazing effort and commitment.”