Eyes on the prize

Brand / UX / Environment

Eyes on the prize came bursting onto the fitness scene in 2013 with a reputation for having an unorthodox effective training style. Their approach was based on solid combinations and good vibes. But unfortunately their brand didn’t match up to the hype. So it was time to shake things up.

JR, the founder of Eyes on the prize wanted to create a fitness movement that would challenge the ubiquitous world of personal training. So with a love for motivational speaking and a belief in the power of three, we positioned the brand with a cheeky, irreverent TOV using personalised rhyming slang to motivate with a smile.

Three became the magic number, and every combination is tailored to suit the needs of the individual. To put it simply we use equations to create the perfect combos for success.