Sky Movies

Idents

This has to be one of my all time favourite projects. As part of the launch of our rebrand for SKY Movies we collaborated with digital agency Sixty40 to create 18 channel idents.

Created to share SKY’s passion for film and inspired by some of the most loved movies, the idents cover the full range of genres and emotions you discover on the SKY Movies channel – from laugh out loud moment to couch-side cliffhangers. Each ident uses the SKY angles developed for the SKY NZ masterbrand and are loaded with energy, charm, and personality.

And I wasn’t the only one who thought they were brilliant! They got awarded Gold twice — in both Australia and New Zealand in the Best Channel Identity category for the PromaxBDA 2014 Awards. A massive achievement and a huge shout out to the team at Sixty40 and Rumble Studios for the amazing collaboration.

Now grab some popcorn and check them out!