SKY Movies

Rebrand

Following the rebrand of SKY TV NZ, we were tasked with creating a seamless connection between the personality and visual identity of the masterbrand and one of its hero products: SKY Movies.

With over 800,000 customers, this was our opportunity to help SKY craft an iconic brand identity, capable of creating a lasting relationship with Kiwis.

Forget the fanciful and mechanical identities common to this category; the SKY Movies rebrand is iconic, creative and charming. From the brand’s inviting tone of voice to its inspiring idents, it seeks to embody its passion for content, dial up its Kiwiness and remain relevant and exciting for all of New Zealand.