SKY TV NZRebrand
I’m proud to post this exciting two-year journey we’ve been on with SKY TV NZ. With more than half of New Zealand homes subscribed to SKY’s 80 plus channels, it was time for us to take our seats and get to work.
Dominance in the marketplace has led to a perception that overshadows the role SKY TV plays in bringing Kiwis the best content. While Kiwis love the products and shows, the feeling didn’t translate to the brand itself. Combined with the challenges faced by the pay-TV industry at a global level, SKY had to take a good look at its business and brand to prepare for the future.
Through ‘The Expedition’, we created a brand identity system that heroes the emotions of TV while helping customers to navigate a remarkable world of content – all supported by a more inviting, more Kiwi tone of voice.
The brand identity and visual language extracts the two triangles found in SKY’s old logotype to create a refreshingly simple and iconic navigational device.
Executive Creative Director: Mike Rigby
Creative Director: Ben Miles
Senior Designer: Joao Peres
Senior Designer: Dan Ingham
Designer: Diana Chirilas
Senior Writer: James Cooper
Motion Director: Mike Tosetto
Strategy: Michelle Traylor
Client Director: Matt Hinchliffe
GM: David Storey