I’m proud to post this exciting two-year journey we’ve been on with SKY TV NZ. With more than half of New Zealand homes subscribed to SKY’s 80 plus channels, it was time for us to take our seats and get to work.

Dominance in the marketplace has led to a perception that overshadows the role SKY TV plays in bringing Kiwis the best content. While Kiwis love the products and shows, the feeling didn’t translate to the brand itself. Combined with the challenges faced by the pay-TV industry at a global level, SKY had to take a good look at its business and brand to prepare for the future.