When SKY NZ approached us to rebrand their television network, they shared the challenges they’d faced establishing how to talk about all of the good things they’re doing within the local community.
Sport Connect was one of those things.
Unveiling itself as SKY Next and employing the visual and verbal assets of the new masterbrand, this initiative supports emerging New Zealand athletes on their journeys. SKY Next’s squad of 18 talented young Kiwis are provided with both financial and mentoring support to give them the best possible chance of international success within their individual sporting pursuits.
Maurine Talpin, SKY Brand Manager, had this to say about SKY Next’s launch as part of the rebrand of SKY: “It’s the perfect fit with what we stand for as a company, from the passion we have for all things sport to proactively contributing to New Zealand in a meaningful way. I am very proud that we’ve launched this programme.”