Telstra’s one of Australia’s biggest brands. And after so many years of blue and orange, it was time for a new identity — one that would capture the diversity of its products, services and customers. A brand that would create a stronger and more emotional connection with its customers.
We set ourselves the task of transforming Telstra from a word of blue, to a celebration of life in full colour. The result is an identity that incorporates the full spectrum of colours, tones and emotions, so now Telstra can communicate with greater meaning and with the flexibility to talk to different customers at different times, in a manner that’s not only relevant but also engaging.
Chris Maclean, Mike Rigby, Andrew Droog, Joao Peres, Ami Gainford, Dan Ingham and the wonderful team at Interbrand Australia